With pun-filled taglines like “Halal, can it be me personally you are considering? ” and “You had me at halal, ” Muzmatch might appear like yet another quirky app that is dating but there is so much more to it than that.
Muzmatch is directed at finding wedding partners for Muslims all over world — plus it claims become near to striking one million users globally.
Running in virtually every nation (though it is most well known within the UK, US, and Canada), the location-based application shows users the essential appropriate individuals near them predicated on a “sophisticated algorithm” which considers several different facets on the basis of the information they offer within their pages.
Muzmatch had been the brainchild of 34-year-old Shahzad Younas, a previous morgan stanley banker whom told Business Insider he left their task in June 2014 to master just how to build apps after he’d the theory when it comes to business.
“we thought, ‘Why is no body doing a software when it comes to Muslim market? ‘” he told company Insider. “We did not have any such thing, we had been nevertheless on websites online. “
The audience, and the problem” — something other companies had a lack of expertise in as a Muslim himself, he said he understood “the market.
“For Muslims, wedding is this type of part that is big of life, ” he explained. “we do not actually date, we marry. “
He included that the Muslim market had been generally speaking “at least 5 years behind the conventional market and dating apps” with primarily web-focused platforms — therefore he decided to produce Muzmatch mobile-only.
In April 2015, initially making use of almost $200,000 of his or her own cost savings from their banking that is nine-year career he established initial form of the software at home, and expanded it to 50,000 users across the world within just per year. Continue reading